AI and Digital Strategy Glossary
Plain-language definitions written by Got Tech Solutions — for small businesses, nonprofits, schools, churches, and community organizations navigating the digital world.
Technology moves fast, and the language around it can feel overwhelming. This glossary breaks down the terms you're most likely to encounter when working on your website, AI strategy, or digital operations — in plain language, without the jargon. Use the search bar, filter by section, or browse alphabetically. If you see a term linked to one of our service pages, that's where we can help you put it into practice.
AI Glossary
AI Agent
A software program that uses artificial intelligence to complete tasks on your behalf — like answering customer questions, scheduling appointments, or sorting emails — without you having to do each step manually. AI agents can work around the clock and handle repetitive tasks so your team can focus on higher-priority work.
Learn about AI Consulting & Agentic BuildsAI Assistant (Custom)
A custom AI assistant is an AI tool built specifically for your organization — trained on your content, your FAQs, your services, and your tone of voice. Unlike generic chatbots, a custom assistant knows your business and gives accurate, on-brand responses to the people you serve.
Learn about Custom AI AssistantsAI Hallucination
When an AI system generates information that sounds confident and plausible but is actually incorrect or made up. This is a known limitation of large language models. Understanding hallucination is important when using AI tools for research, customer communication, or content creation — always verify AI-generated facts.
AI Workflow Automation
Using AI to automatically handle multi-step processes — such as receiving a form submission, sending a confirmation email, updating a spreadsheet, and notifying a staff member — without manual intervention. Workflow automation reduces errors and saves time on repetitive administrative tasks.
Explore AI Workflow AutomationAgentic Build
A custom-built AI system designed to take autonomous action — not just answer questions, but actually do things: book appointments, send follow-ups, pull data, and complete tasks end-to-end. Agentic builds are more complex than simple chatbots and are designed for organizations ready to automate real workflows.
Learn about Agentic BuildsChatbot
A software tool that simulates conversation with users, typically through a website chat window or messaging app. Basic chatbots follow scripts; AI-powered chatbots use language models to understand and respond to a wider range of questions. A well-built chatbot can handle FAQs, collect contact information, and route inquiries 24/7.
Generative AI
AI systems that can create new content — text, images, audio, code, or video — based on a prompt or instruction. Tools like ChatGPT, DALL-E, and Midjourney are examples of generative AI. These tools are increasingly used for drafting communications, creating marketing materials, and building digital products.
Prompt Engineering
The practice of designing and refining prompts to get the best possible outputs from an AI system. Prompt engineering involves understanding how AI models interpret instructions and using that knowledge to produce more accurate, relevant, and useful results.
Learn about AI ConsultingRAG (Retrieval-Augmented Generation)
A technique that combines an AI language model with a specific knowledge base — such as your organization's documents, policies, or FAQs — so the AI can give accurate, source-grounded answers rather than relying solely on its general training. RAG is commonly used to build custom AI assistants for organizations.
Responsible AI
The practice of developing and using AI in ways that are ethical, transparent, fair, and accountable. Responsible AI considers potential harms, biases, and unintended consequences — especially for communities that have historically been underserved or misrepresented by technology.
Our Approach to AI ConsultingVector Database
A specialized database that stores information in a format that AI models can search efficiently — used in RAG systems to help AI assistants quickly find relevant content from a large knowledge base. Vector databases are a key component of custom AI assistants built for organizations.
Digital Strategy Glossary
Community Digital Equity
The goal of ensuring that every person in a community — regardless of income, age, race, or geography — has access to reliable internet, affordable devices, and the digital skills needed to participate fully in today's economy and civic life. Got Tech Solutions was built around this principle: technology should work for everyone, not just those with resources.
Who We ServeCommunity Tech Support
Hands-on technology assistance provided directly to community members, nonprofits, small businesses, schools, and faith-based organizations — covering everything from setting up devices and troubleshooting software to training staff on new tools. Community tech support meets people where they are, removing barriers that prevent organizations from using technology effectively. Got Tech Solutions provides this kind of direct, relationship-based support throughout New Jersey.
Who We ServeAccessibility (Web)
The practice of designing websites and digital tools so they can be used by people with disabilities — including those who use screen readers, keyboard navigation, or assistive technology. Accessible design is both a legal requirement under the ADA and a best practice for reaching the widest possible audience.
Alt Text
A short written description added to an image on a website that describes what the image shows. Alt text helps screen readers describe images to visually impaired users and also helps search engines understand your visual content — improving both accessibility and SEO.
Website Management ServicesAnalytics (Web)
Data collected about how visitors interact with your website — including how many people visit, which pages they view, how long they stay, and where they come from. Analytics help you understand what's working and where visitors drop off, so you can make informed decisions about your digital strategy.
Backlink
A link from another website that points to your website. Backlinks are one of the most important factors in SEO — search engines treat them as votes of credibility. Earning backlinks from reputable organizations, local directories, and community partners strengthens your website's authority.
CMS (Content Management System)
Software that allows you to create, edit, and manage the content on your website without needing to write code. WordPress, Squarespace, and Wix are common examples. A good CMS gives your team control over updates without relying on a developer for every change.
Website Management ServicesConversion
When a website visitor takes a desired action — filling out a contact form, signing up for a newsletter, booking a consultation, or making a donation. Conversion rate is the percentage of visitors who complete that action. Improving conversions is often more impactful than simply driving more traffic.
Digital Capacity Building
The process of strengthening an organization's ability to use technology effectively over time — not just fixing immediate problems, but building the skills, systems, and habits that allow a team to grow with technology. Digital capacity building includes training, infrastructure setup, process documentation, and ongoing support. It's the difference between a one-time fix and lasting organizational change.
Digital Literacy TrainingDigital Series
A structured, multi-session program designed to build digital skills in a community or organizational setting. Got Tech Solutions' Digital Series programs bring practical technology training directly to nonprofits, schools, churches, and community groups — covering topics like using AI tools, managing a website, protecting data, and navigating digital platforms. Each series is tailored to the audience's current skill level and real-world needs.
Digital Literacy TrainingDigital Infrastructure
The collection of technology systems that support your organization's day-to-day operations — including your website, email, cloud storage, collaboration tools, and communication platforms. Strong digital infrastructure ensures your team can work efficiently and your clients can reach you reliably.
Digital Infrastructure SupportGEO (Generative Engine Optimization)
The practice of optimizing your website so that AI-powered search tools — like Google AI Overviews, ChatGPT, Perplexity, and Gemini — accurately describe and recommend your organization. GEO involves structured data, clear factual content, and consistent information across the web so AI engines can confidently cite you.
Website Management & SEOGoogle Business Profile
A free listing on Google that controls how your organization appears in Google Search and Google Maps. Completing your Google Business Profile with accurate hours, services, photos, and reviews is one of the highest-impact steps for local SEO and Google AI Overview visibility.
Heading Structure (H1, H2, H3)
The hierarchy of headings used to organize content on a webpage. H1 is the main page title, H2 marks major sections, and H3 marks subsections. Proper heading structure helps search engines understand your content, improves accessibility for screen reader users, and makes pages easier to scan.
Website Management ServicesLocal SEO
Search engine optimization focused on helping your organization appear in local search results — such as 'nonprofit technology support near me' or 'website management Jersey City.' Local SEO involves your Google Business Profile, location-specific content, and citations in local directories.
Website Management & SEOMeta Description
A short summary (typically 150–160 characters) that appears under your page title in search results. While meta descriptions don't directly affect rankings, a well-written meta description increases click-through rates by clearly telling searchers what they'll find on your page.
Website Management ServicesMobile-Responsive Design
A website design approach that automatically adjusts the layout and content to display correctly on any screen size — from desktop monitors to smartphones. More than half of all web traffic now comes from mobile devices, making responsive design essential for reaching your full audience.
Page Speed
How quickly a webpage loads for a visitor. Page speed is a direct ranking factor for Google and significantly affects user experience — slow pages lead to higher bounce rates and fewer conversions. Optimizing images, reducing unnecessary code, and using reliable hosting all improve page speed.
Schema Markup
Structured data added to your website's code that helps search engines and AI tools understand your content more precisely — identifying your business type, services, location, FAQs, and more. Schema markup is one of the most powerful technical SEO tools for improving visibility in both traditional search and AI-generated overviews.
Website Management & SEOSEO (Search Engine Optimization)
The practice of improving your website so it appears higher in search engine results when people search for topics related to your organization. SEO includes on-page content, technical setup, local listings, and earning links from other credible websites.
Website Management & SEOTech Triage
A rapid assessment of an organization's current technology setup to identify what's working, what's broken, what's missing, and what's most urgent. Tech triage is often the first step Got Tech Solutions takes with a new client — cutting through the confusion to prioritize the fixes and improvements that will have the biggest immediate impact.
Digital Infrastructure SupportUX (User Experience)
The overall experience a person has when using your website or digital product — including how easy it is to navigate, how quickly it loads, how clearly information is presented, and whether it works well on mobile. Good UX reduces friction and helps visitors accomplish what they came to do.
Website Management
The ongoing work of keeping a website secure, up-to-date, and performing well — including software updates, content edits, security monitoring, backups, and performance optimization. Many organizations underestimate the ongoing maintenance a website requires after it's built.
Website Management ServicesHave a term we should add?
If there's a word or phrase you keep running into that isn't explained here, let us know. We'll add it to the next update.
Suggest a TermWant help applying any of these concepts to your organization? Book a free consultation.
Ready to put these concepts to work?
Got Tech Solutions helps small businesses, nonprofits, schools, and community organizations build real digital capacity — from websites to AI tools.